When you’re looking to monetize your website with advertising, there are a number of options available to you. Each ad format offers its own advantages to both you and the advertiser. It’s important to consider how each ad format enhances your website, offers a versatile way for your advertisers to reach their audiences and promote their product, and can increase your ad revenue.
Google AdSense gives you a number of options for displaying ads on your website. The ad formats you choose should integrate appropriately with your website and enhance your user experience. Google AdSense ad formats include:
* Text ads
* Image ads
* Link units
* Video ads
* Gadget ads.
You can maximize your website advertising revenue by choosing to run each of the Google AdSense ad formats, although you need to make sure the ad formats you choose integrate well with your website and enhance the user experience.
Text ads are the most common type of Google ad. Text ads are composed entirely of text. They feature a headline, two description lines, and a website address. Text ads are arranged in vertical or horizontal ad units that contain multiple text ads.
Image ads are a type of banner ad and feature graphical images along with text. You can choose to enable image ads along with text ads, and they will be displayed interchangeably on your website.
Link units are a list of topics that are relevant to the content of your page. When a user clicks a topic, Google will show a page of related ads. With link units, you dont earn money from clicks on the topics. Rather, you earn when a user clicks ads on the resulting page. Link units allow you to place ads where you have limited space.
Video ads are standard commercials that play in a video player on your website when clicked. You dont have to have your own video player on your website nor will you pay for streaming expenses when you enable Google video ads. Google provides the video player in the code it gives you and Google takes care of the streaming.
Gadget ads are like mini-websites that run as ads on your website. These ads are designed to be more interactive and engaging than other ad formats. Gadget ads can do all the same things any website can do, but the gadget ads are embedded in your website and users dont have to leave your website to enjoy the features of the gadget ads.
Good Ad Placement
With all the options available for ad formats, always keep in mind the importance of good ad placement. Placement of Google ads on a webpage is an art and a science. A great deal of study has been given to what type of ad positioning leads to the best results. Naturally, you can get attention for your Google ads by placing them high on your webpage, mixing ads into your content, and using bright colors for your ads. The problem is, users become offended quickly by overbearing ads and are more likely to leave your website without viewing your content or clicking on your ads.
You should place Google ads on your webpage in a manner that gets prominent exposure for the ads but does not harm the user experience. While you want to maximize your Google AdSense revenue, you dont want to offend your site users with too many ads or ads that obstruct your content.
So choose the best Google ad formats for your particular website and start generating revenue with Google AdSense.