Lead generation is becoming a common phenomenon in the technology industry.An extensive number of people are realizing that technology lead generation is the answer to the saturation that the industry has been facing.Given that there are an umpteen number of freelancers in the industry;one can sense that there is unprecedented competition.Therefore,it makes sense that one is concentrating on technology lead generation to emphasize all the more on proper marketing and tapping prospective customers.However, there are five major challenges which face modern day technology lead generation.Here is an account of the same.
WEBSITE DEVELOPMENT :
A website is supposed to draw traffic towards the offering and generate necessary interest.However,most people misconstrue it as a source of marketing.The content that is available is marketing driven and certain essential points like dealership network and stores are difficult to find because of a poor site map.It is essential that one not only emphasizes on marketing ones offering through the website but also gives necessary importance to the newly generated leads whose information need might be slightly different from just consuming general content.
PAID SEARCH :
Popularly also known as pay per click(PPC),a paid search can be a good medium to be on the top of the search listings for the desired keywords.It makes a brand relevant to the targeted audience, which is searching for a keyword, which coincides with the companys business offerings.However,there is some reason which impedes the way of the marketers while exploring this medium.While some do not use it at all, the ones who endeavor to work with the medium do not tap it properly.
LOCAL SEARCH KEYWORDS :
As the competition over the search engine intensifies with time,what is essential is that local search keywords are provided more emphasis.
In other words,keywords which are long tailed, encompassing the location of the brand,can make one work on niches rather than work with the masses which are already horded.
SOCIAL NETWORKING :
The surprising part about social media is the lack of information about its utility for lead generation.Most people use social networking sites for a major chunk of their day but still find it difficult to comprehend the variety of uses that it offers to the members.If used well,it can definitely be a highly successful medium for lead generation.
BLEND OF TRADITIONAL AND CONTEMPORARY :
While some people concentrate only on the traditional mediums like telemarketing,some others extensively concentrate upon the contemporary mediums.In either of these cases,the strategy looks lop sided.What is better is that a smooth blend is established.Not only does one use one of the mediums,one establishes a combined strategy which taps both mediums and creates a better fusion between the two.